The campaign, which is celebrating its 15th year, helps transform pre-loved quality clothes, accessories and homeware that people no longer need, into funds for life-saving research into cancers affecting children and young people.
Around 4,500 children and young people (aged 0-24) are diagnosed with cancer every year in the UK; that’s around 370 cases every month and 86 cases per week.
More than 8 in 10 children and young people (aged 0-24) diagnosed with cancer in the UK now survive their disease for at least five years.
As one of the UK’s longest-running clothes collections, Give Up Clothes for Good asks the public to simply donate a bag of pre-loved quality clothes, accessories and quality homeware and bring it to TK Maxx stores. The donated clothes are then sold at Cancer Research UK shops to raise much needed funds for Cancer Research UK for Children & Young People.
Each bag could raise up to £30 for Cancer Research UK for Children & Young People when sold in Cancer Research UK shops.
World famous photographer, Jason Bell, a long-term supporter of the campaign, captured stars Katie Piper, Charlotte Hawkins, Catherine Tyldesley, Jessie Buckley and Nadia Forde recreating the iconic 70s and 80s era, whilst sorting through piles of clothing in an underground London warehouse. All the stars will be donating their outfits from the photoshoot to help raise awareness and funds to support life-saving research into cancers affecting children and young people.
Since 2004 TK Maxx has raised over £32.5 million for Cancer Research UK's work into children's and young people's cancers. The Give Up Clothes for Good campaign, which launched in 2004, also provides an environmental benefit through the re-use and recycling of goods.
In addition to this longstanding clothing donation campaign, TK Maxx is funding the new Cancer Research UK for Children & Young People Children’s Brain Tumour Centre of Excellence, which is improving how drugs are developed for children with brain tumours.
